In June 1986, Pauline Jaffray established PJ Design in Dunbar, specialising in Public Relations, Marketing, Advertising and Design aimed at the small to medium sized business market.
Previously she firmly established with a number of high profile clients but her home county of East Lothian was expanding as more and more, small, medium enterprises opened and she wanted to be a part of it all.
From a farming background, Pauline has been involved with Haddington Farmers' Market since its inception in 2000 and her family have always been involved with Innerwick Flower Show and Pauline has continued the 'Jaffray' involvement. A busy girl, Pauline has also been secretary of Dunbar Trades' Association and minute secretary of East Lammermuir Community Council for over 25 years. She has been involved in the establishment and organisation of so many events in East Lothian and was also a Cub leader, a business mentor and a founder member of the successful Dunbar Traditional Music Festival and Dunbar Artists Exhibition. Being involved and helping the community is important to Pauline and it is great to see how the community and its people come together to sustain our wonderful county and maintain village life and keeps our high streets at the heart of the community.
‘I will never forget the support, encouragement and kindness afforded me by the local community in my early years,’ says Pauline, ‘I’d always harboured a childhood ambition to establish a quality, county magazine and in the winter of 1989 took the plunge and launched East Lothian Life.’
Pauline’s excellent magazine has been described as the Scottish Field of East Lothian, which is quite a compliment. It’s deserved though as the magazine has the community of East Lothian right at its heart.
Working with and putting something back into her community has always been of great importance to Pauline: ‘I’m very fortunate. I work at my passion which is celebrating this great county of ours with the written word. It’s an enjoyable way to live and work.’
She has certainly succeeded in her ambitions as East Lothian Life captures the very essence of the county in its people, faces, pastimes and pursuits.
This year, 2014 sees the magazine celebrate 25 years of publishing – no mean feat – and a tribute to East Lothian Life which is the only magazine dedicated to East Lothian.
In 2008 Midlothian and East Lothian Chamber of Commerce acknowledged Pauline’s work with PJ Design and her commitment and involvement in community matters. At their 2008 awards ceremony held at Queen Margaret University she received a local Business Hero Award, awarded to champions of local business who have individually made a difference to both the business and the local community.
East Lothian Life has also received four Highly Commended awards in 2009, 2010, 2012, 2013 by the prestigious PPA Scottish Magazines ‘Best Small Publishing Company’ and was shortlisted for the 2013 PPA awards.
Pauline has been awarded a British Empire Medal in the 2014 Queen's Birthday Honours for service to business and community in East Lothian. This award is greatly deserved by someone who offers so much to the community, volunteering so much of here time to help the local economy. Steven Hill Chair of Dunbar Trades Association said "I have worked with Pauline now for just under a year and in that short space of time it is clear that without her so much locally would not be achieved. You will be hard pressed to find a community group which doesn't know her and hasn't been helped by her. She dedicates her entire focus to ensuring East Lothian and specifically Dunbar gets world wide promotion. Every town should have a Pauline, someone who is pivotal to ensuring things happen not for commercial gain or plaudits but because she cares, I'm just glad she is here in Dunbar!"