On Saturday 7th December, support your High Street as part of "Small Business Saturday"
In the UK, Small Business Saturday is a grassroots campaign. Small businesses of all kinds are taking part. They’re planning special deals for customers, showcase events, joint marketing with local media and much more. Small Business Saturday works when small businesses take action.
The Prime Minister, the government and all the major political parties are endorsing the day. Government departments are working with the campaign to support small businesses on the day.
It is traditionally an American shopping holiday held on the Saturday after Thanksgiving, one of the busiest shopping days of the year. The initiative started in 2010, and has generated a lot of custom for small businesses. Andnow we want to bring it to our fair shores here in the UK, to support those small businesses who are the lifeblood of our economy.
In the U.S. last year, Small Business Saturday achieved $5.5 (£3.5) billion in sales to small businesses, and led to an increase in long-term custom.
So, why do we need one in the UK?
Our nation's small businesses provide almost two thirds of private sector employment and almost half of private sector turnover.
Chuka Umunna - The Shadow Secretary of State for Business, Innovation & Skills - quite rightly thinks that they deserve some recognition, and is bringing the initiative to the UK - for an introduction to Chuka's thoughts, visit this article:http://www.telegraph.co.uk/finance/yourbusiness/10118818/Why-UK-shops-need-a-Small-Business-Saturday.html)
When is it?
Small Business Saturday in the UK will take place on the 7th December, one of our busiest shopping days of the year.
Who's supporting it?
American Express will be supporting the campaign on this side of the pond as well, and they aren't the only ones!
David Cameron has voiced his support on Twitter, as President Obama did in the U.S. version last year - new Small Business Ambassador Karren Brady, as well as Skills and Enterprise Minister Matthew Hancock MP (plus a whole host of local councils and local MPs) are supporting the initiative too.
Business champions such as James Caan, Piers Linney and Martha Lane Fox have voiced their support for the campaign via the medium of social media.
And the movement is already growing, with backing from the Federation of Small Businesses, Forum for Private Business, the Association of Convenience Stores, the British Chamber of Commerce and the Association of Town & City Management representing hundreds of thousands of local businesses.